E-commerce & Digital Marketing
|
| Programme |
E-commerce & Digital Marketing |
| Division |
Skill Development |
| School |
School of Vocational Training |
| Eligibility |
10+2 (PU/ITI) |
| Intake |
30 |
| Duration |
3 Years |
| Teaching Method |
Theory, Practical & Hands-on Training |
About:
| School |
School of Vocational Training |
| Programme |
B.Voc Degree Programme |
| Department |
E-commerce & Digital Marketing |
| Director of School |
Dr. B R Sreedhar |
| Head of Department |
To Be Announced |
| Title of the Award |
B.Voc in E-commerce & Digital Marketing |
| Mode of Study |
Full Time |
| Awarding Institution / Body |
GM University |
| Teaching Institution |
School of Vocational Training, GM University |
| Date of Program Specifications |
February 2026 |
Semester 1: Fundamentals of Digital Marketing
| B.VOC IN E-COMMERCE AND DIGITAL MARKETING |
| S. No. |
Course Code |
Course Title |
Credits |
| 1. |
UV26ED1101 |
Basics of Digital Marketing |
3 |
| 2. |
UV26ED1102 |
Social Media Marketing (SMM) and Search Engine Marketing (SEM) |
3 |
| 3. |
UV26ED1103 |
Content Marketing and Email Marketing |
3 |
| 4. |
UV26ED1104 |
E-Commerce Specifics |
3 |
| 5. |
UV26ED1105 |
Digital Marketing Techniques |
6 |
| 6. |
UV26ED1106 |
Information Technology Fundamentals |
6 |
| 7. |
UV26ED1107 |
Web Designing (HTML/CSS) |
6 |
|
|
TOTAL |
30 |
Semester 2: E-Commerce Management and Strategy
| B.VOC IN E-COMMERCE AND DIGITAL MARKETING |
| S. No. |
Course Code |
Course Title |
Credits |
| 1. |
UV26ED1201 |
Principles of Management |
3 |
| 2. |
UV26ED1202 |
E-Business Strategy & Planning |
3 |
| 3. |
UV26ED1203 |
Operations & Supply Chain Management |
3 |
| 4. |
UV26ED1204 |
Online Consumer Behavior |
3 |
| 5. |
UV26ED1205 |
E-Commerce Analytics |
6 |
| 6. |
UV26ED1206 |
E-Commerce Platforms |
6 |
| 7. |
UV26ED1207 |
Online Payment Systems Study |
6 |
|
|
TOTAL |
30 |
Semester 3: Social Media Marketing and Management
| B.VOC IN E-COMMERCE AND DIGITAL MARKETING |
| S. No. |
Course Code |
Course Title |
Credits |
| 1. |
UV26ED2301 |
Social Media & Digital Ecosystem |
3 |
| 2. |
UV26ED2302 |
Social Media Platforms & Business Use |
3 |
| 3. |
UV26ED2303 |
Social Media Content Creation & Content Strategy |
3 |
| 4. |
UV26ED2304 |
Social Media Marketing Strategies |
3 |
| 5. |
UV26ED2305 |
Content Creation & Design Lab |
6 |
| 6. |
UV26ED2306 |
Social Media Fundamentals Lab |
6 |
| 7. |
UV26ED2307 |
Social Media Advertising Lab |
6 |
|
|
TOTAL |
30 |
Semester 4: E-Customer Relationship Management (E-CRM)
| B.VOC IN E-COMMERCE AND DIGITAL MARKETING |
| S. No. |
Course Code |
Course Title |
Credits |
| 1. |
UV26ED2401 |
Introduction to Customer Relationship Management |
3 |
| 2. |
UV26ED2402 |
Customer Relationship Management Implementation Challenges |
3 |
| 3. |
UV26ED2403 |
CRM For E-Commerce |
3 |
| 4. |
UV26ED2404 |
Customer Retention Strategy |
3 |
| 5. |
UV26ED2405 |
Analytics Tool Lab |
6 |
| 6. |
UV26ED2406 |
CRM Strategies and Tools |
6 |
| 7. |
UV26ED2407 |
MySQL Basics Lab |
6 |
|
|
TOTAL |
30 |
Semester 5: Digital Entrepreneur
| B.VOC IN E-COMMERCE AND DIGITAL MARKETING |
| S. No. |
Course Code |
Course Title |
Credits |
| 1. |
UV26ED3501 |
Digital Startup Planning |
3 |
| 2. |
UV26ED3502 |
Financial Management for Entrepreneurs |
3 |
| 3. |
UV26ED3503 |
Funding and Investment Basics |
3 |
| 4. |
UV26ED3504 |
Data Analytics for Digital Marketing |
3 |
| 5. |
UV26ED3505 |
Startup Pitch Video Lab |
6 |
| 6. |
UV26ED3506 |
Graphic Design Lab |
6 |
| 7. |
UV26ED3507 |
Emerging Digital Trends |
6 |
|
|
TOTAL |
30 |
Semester 6: Legal and Compliance for Business Models and Project
| B.VOC IN E-COMMERCE AND DIGITAL MARKETING |
| S. No. |
Course Code |
Course Title |
Credits |
| 1. |
UV26ED3601 |
Essentials of Legal and Compliances |
3 |
| 2. |
UV26ED3602 |
Global Market Study |
3 |
| 3. |
UV26ED3603 |
Seminar Series |
6 |
| 4. |
UV26ED3604 |
Review and Revision |
6 |
| 5. |
UV26ED3605 |
Project Work |
12 |
|
|
TOTAL |
30 |
Program Highlights
| Feature |
Details |
| Industry-Relevant Curriculum |
Comprehensive coverage of digital marketing, e-commerce platforms, and social media strategies |
| Hands-on Labs |
Practical training in web design, content creation, analytics tools, and CRM systems |
| Entrepreneurship Focus |
Dedicated semester on digital entrepreneurship with startup planning and funding basics |
| Technical Skills |
HTML/CSS, MySQL, graphic design, and data analytics training |
| Career Opportunities |
Digital Marketing Executive, E-commerce Manager, Social Media Strategist, SEO Specialist, Content Creator |
| Capstone Project |
Final semester dedicated to real-world project work and industry exposure |