GMU - School of Digital Technical Competency Development
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Mastering the Digital Landscape: Digital Marketing Certification

GMUSD13
Credits: 2.00
Prerequisites : Any aspirant who has completed his 10th, 12th or graduating (Will be covered, if the knowledge gap is found)
Course Duration : 30 Hours / 12 Weeks
Start Date : 2024-04-01
End Date : 2024-07-01
Seats Remaining : 60
Domain: All the commerce and management programs (UG/PG)

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Aim & Summary

Digital marketing has become an increasingly popular career choice in recent years due to its ability to reach a broader audience. With the advent of the Internet, businesses have had an unprecedented ability to reach potential customers, and digital marketing has become the go-to tool for businesses of all sizes. Digital marketing is an ever-evolving field, with new opportunities always appearing. As the industry continues to expand, it provides an excellent opportunity for those looking to enter the field. Are you also looking to build a career in the field of Digital Marketing? The Digital Marketing Certification Course can be the perfect opportunity to do so. This article blog post will explore the course details, syllabus, career opportunities, scope, fees, and other essential details related to the program. Read on to learn more and find out if this program is right for you.

Course Content
Week 1 Introduction to Digital Marketing
Week 2 Search Engine Optimization, Google Analytics, Google Ad
Week 3 Search Engine Marketing
Week 4 Social Media Marketing (online platforms like LinkedIn, Twitter, Google+, YouTube, Facebook, etc.)

QUIZ 1

Week 5 Affiliate Marketing
Week 6 Marketing Analytics
Week 7 Content Creation & Distribution
Week 8 Email Marketing

QUIZ 2

Week 9 Pay-Per-Click Advertising
Week 10 Analytics & Reporting
Week 11 Conversion Rate Optimization
Week 12 Digital Marketing Best Practices

PROJECT REPORT

Course Certification

Certificate will have your name, photograph and the score in the final exam with the breakup. It will have the logos of GMU and company handling the course.
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