DIGITAL MARKETING

GMUSD76

Credits: 2.00

Prerequisites : No specific prerequisites

Course Duration : 30 Hours / 12 Weeks

Start Date : 2024-08-01

End Date : 2024-10-31

Seats Remaining : 60

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Aim & Summary

The aim of this Digital Marketing course is to equip students with a comprehensive understanding of digital marketing principles and practices, enabling them to effectively plan, execute, and manage digital marketing campaigns across various platforms. By the end of the course, students will be able to leverage digital marketing tools and techniques to enhance online visibility, engagement, and conversions for businesses.

Course Content
Week 1	Introduction to Digital Marketing • Overview of Digital Marketing • Importance and Evolution of Digital Marketing • Digital vs Traditional Marketing • Key Digital Marketing Channels
Week 2	Website Planning and Creation • Importance of a Website in Digital Marketing • Planning and Conceptualizing a Website • Introduction to Content Management Systems (CMS) • Hands-On: Creating a Basic Website
Week 3	Search Engine Optimization (SEO) • Understanding SEO and its Importance • On-Page and Off-Page SEO Techniques • Keyword Research and Analysis • Tools for SEO • Hands-On: Basic SEO Setup
Week 4	Search Engine Marketing (SEM) • Introduction to SEM and Paid Search • Google Ads Overview • Campaign Creation and Management • Keyword Bidding Strategies • Hands-On: Setting up a Google Ads Campaign
QUIZ 1
Week 5	Social Media Marketing (SMM) • Importance of Social Media in Digital Marketing • Major Social Media Platforms Overview • Creating Effective Social Media Strategies • Hands-On: Creating Social Media Campaigns
Week 6	Content Marketing • Role of Content in Digital Marketing • Types of Content and Content Strategies • Content Creation and Curation • Hands-On: Creating a Content Calendar
Week 7	Email Marketing • Importance of Email Marketing • Building an Email List • Crafting Effective Email Campaigns • Tools for Email Marketing • Hands-On: Creating an Email Campaign
Week 8	Analytics and Reporting • Importance of Analytics in Digital Marketing • Introduction to Google Analytics • Setting Up and Understanding Analytics • Reporting and Interpreting Data • Hands-On: Google Analytics Setup
QUIZ 2
Week 9	Mobile Marketing • Introduction to Mobile Marketing • Mobile SEO and App Store Optimization (ASO) • SMS and Push Notifications • Mobile Advertising and Targeting • Hands-On: Mobile Marketing Strategies
Week 10	Affiliate Marketing and Influencer Marketing • Understanding Affiliate Marketing • Setting Up Affiliate Programs • Introduction to Influencer Marketing • Identifying and Engaging Influencers • Hands-On: Creating Affiliate and Influencer Strategies
Week 11	Online Reputation Management (ORM) • Importance of ORM • Techniques for Managing Online Reputation • Handling Negative Reviews and Feedback • Tools for ORM • Hands-On: ORM Strategies
Week 12	Future Trends in Digital Marketing • AI and Machine Learning in Digital Marketing • Voice Search and Digital Assistants • Virtual Reality (VR) and Augmented Reality (AR) in Marketing • Personalization and Automation • Final Project Preparation
PROJECT REPORT

Course Certification

Certificate will have your name, photograph and the score in the final exam with the breakup. It will have the logos of GMU and company handling the course.