Digital Marketing Proficiency: Social Media Marketing Certifications

Aim & Summary

The aim of "Digital Marketing Proficiency: Social Media Marketing Certifications" for students is to provide comprehensive training in social media marketing strategies, tools, and techniques. This course aims to equip MBA students with the knowledge and skills necessary to leverage social media platforms effectively for marketing purposes. The course begins with an overview of social media marketing, providing students with a foundational understanding of the role of social media in the marketing landscape. Students will learn about the evolution of social media platforms, the importance of social media marketing in driving brand awareness, engagement, and conversion, and the key principles of effective social media marketing strategies. Students will learn how to identify and collaborate with influencers to amplify their brand's reach, create and optimize social media ad campaigns to target specific audiences, and develop compelling content that drives traffic, leads, and sales. Throughout the course, students will work on hands-on projects and case studies to apply their knowledge in real-world scenarios. They will develop social media marketing plans and campaigns for businesses in various industries, gaining practical experience in developing strategies, executing tactics, and measuring results. By the end of the course, students will have developed a solid foundation in social media marketing principles and practices, as well as the skills and confidence needed to excel in the rapidly evolving world of digital marketing.

Course Certification

Certificate will have your name, photograph and the score in the final exam with the breakup. It will have the logos of GMU and company handling the course.