Week 1 | Introduction to Digital Marketing • Overview of Digital Marketing • Importance and Evolution of Digital Marketing • Digital vs Traditional Marketing • Key Digital Marketing Channels |
Week 2 | Website Planning and Creation • Importance of a Website in Digital Marketing • Planning and Conceptualizing a Website • Introduction to Content Management Systems (CMS) • Hands-On: Creating a Basic Website |
Week 3 | Search Engine Optimization (SEO) • Understanding SEO and its Importance • On-Page and Off-Page SEO Techniques • Keyword Research and Analysis • Tools for SEO • Hands-On: Basic SEO Setup |
Week 4 | Search Engine Marketing (SEM) • Introduction to SEM and Paid Search • Google Ads Overview • Campaign Creation and Management • Keyword Bidding Strategies • Hands-On: Setting up a Google Ads Campaign |
QUIZ 1 |
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Week 5 | Social Media Marketing (SMM) • Importance of Social Media in Digital Marketing • Major Social Media Platforms Overview • Creating Effective Social Media Strategies • Hands-On: Creating Social Media Campaigns |
Week 6 | Content Marketing • Role of Content in Digital Marketing • Types of Content and Content Strategies • Content Creation and Curation • Hands-On: Creating a Content Calendar |
Week 7 | Email Marketing • Importance of Email Marketing • Building an Email List • Crafting Effective Email Campaigns • Tools for Email Marketing • Hands-On: Creating an Email Campaign |
Week 8 | Analytics and Reporting • Importance of Analytics in Digital Marketing • Introduction to Google Analytics • Setting Up and Understanding Analytics • Reporting and Interpreting Data • Hands-On: Google Analytics Setup |
QUIZ 2 |
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Week 9 | Mobile Marketing • Introduction to Mobile Marketing • Mobile SEO and App Store Optimization (ASO) • SMS and Push Notifications • Mobile Advertising and Targeting • Hands-On: Mobile Marketing Strategies |
Week 10 | Affiliate Marketing and Influencer Marketing • Understanding Affiliate Marketing • Setting Up Affiliate Programs • Introduction to Influencer Marketing • Identifying and Engaging Influencers • Hands-On: Creating Affiliate and Influencer Strategies |
Week 11 | Online Reputation Management (ORM) • Importance of ORM • Techniques for Managing Online Reputation • Handling Negative Reviews and Feedback • Tools for ORM • Hands-On: ORM Strategies |
Week 12 | Future Trends in Digital Marketing • AI and Machine Learning in Digital Marketing • Voice Search and Digital Assistants • Virtual Reality (VR) and Augmented Reality (AR) in Marketing • Personalization and Automation • Final Project Preparation |
PROJECT REPORT |