Mastering Digital Marketing: Certification Program

Aim & Summary

The aim of the "Mastering Digital Marketing: Certification Program" for BBA students is to provide comprehensive training in digital marketing strategies, tools, and techniques. This course aims to equip BBA students with the knowledge and skills necessary to create and implement effective digital marketing campaigns, optimize online presence, and drive business growth in the digital age. The course begins with an introduction to digital marketing and its significance in today's business environment. Students will learn about the evolution of digital marketing, its impact on consumer behavior, and the role of digital channels in the marketing mix. As the course progresses, students will delve into various aspects of digital marketing, including: i) Search Engine Optimization (SEO): ii) Social Media Marketing (SMM): iii) Email Marketing: iv) Content Marketing v) Pay-Per-Click (PPC) Advertising vi) Digital Analytics Throughout the course, students will engage in hands-on exercises, projects, and case studies to apply their knowledge and skills in practical scenarios. In the final weeks of the course, students will have the opportunity to earn certifications in digital marketing, validating their proficiency in digital marketing strategies and techniques.

Course Certification

Certificate will have your name, photograph and the score in the final exam with the breakup. It will have the logos of GMU and company handling the course.